Last updated: July 23, 2026
Eternum Club operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). Eternum Club uses WordPress, WooCommerce, and WordPress.com hosting to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or complete another transaction through the Services, or when you otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described below.
When we use the term “personal information,” we mean information that identifies you or another person, or that can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:
Contact information, including your name, address, billing address, shipping address, telephone number, and email address.
Financial information, including credit card numbers, debit card numbers, financial account information, payment card information, transaction details, payment method, payment confirmation, and other payment-related details.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including the items you view, add to your cart, add to your wish list, purchase, return, exchange, or cancel, as well as your previous transactions.
Communications with us, including information you provide when communicating with us, such as when submitting a customer service request.
Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information, including information about your interactions with the Services, such as how and when you access, use, or browse the Services.
We may collect personal information from the following sources:
Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.
From our service providers, including when we engage them to provide certain technologies or services and they collect or process your personal information on our behalf.
From our business partners or other third parties.
Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:
Providing, Personalizing, and Improving the Services. We use your personal information to provide the Services, including fulfilling our contract with you, processing payments, fulfilling orders, remembering your preferences and items of interest, sending account-related notifications, processing purchases, returns, exchanges, and other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, allowing you to publish reviews, and creating a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.
Marketing and Advertising. We may use your personal information for marketing and promotional purposes, including sending marketing, advertising, and promotional communications by email, text message, or mail, and displaying online advertisements for products or services through the Services or on other websites. These advertisements may be based on products you previously purchased, added to your cart, or other activities performed through the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and safeguard our Services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access credentials with anyone.
Communicating With You. We use your personal information to provide customer support, respond to your inquiries, deliver effective services, and maintain our business relationship with you.
Legal Purposes. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement agencies or government authorities, participating in discovery in civil proceedings, addressing potential or actual litigation or other adversarial legal proceedings, and enforcing or investigating potential violations of our terms and policies.
Under certain circumstances, we may disclose your personal information to third parties for legitimate purposes and subject to this Privacy Policy. These circumstances may include:
With Automattic, WooCommerce service providers, payment processors, suppliers, and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.
With business and marketing partners that provide marketing services and advertise to you. For example, we may use advertising partners to deliver personalized advertising based on your online activity, where permitted by law and your consent preferences. Our business and marketing partners will process your information according to their own privacy notices.
When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as for shipping products to you or through your use of social media widgets or login integrations.
With our affiliates or other companies within our corporate group.
In connection with a business transaction, such as a merger, acquisition, restructuring, or bankruptcy.
To comply with applicable legal obligations, including responding to subpoenas, search warrants, court orders, and similar requests.
To enforce applicable terms of service or policies and protect or defend the Services, our rights, and the rights of our users or third parties.
Depending on where you live, you may have the right to direct us not to share your personal information for targeted advertising and marketing based on your online activity across different businesses and websites. To submit a request regarding these uses, contact us at support@horonclub.com.
The Services use WordPress, WooCommerce, and WordPress.com hosting. Automattic and other technology providers may process personal information on our behalf to host the store, maintain security, process transactions, provide analytics, and operate customer-facing features.
Your information may be processed in countries other than the country where you live. You can learn more by reviewing the Automattic Privacy Policy.
The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other applicable terms and conditions.
We do not guarantee and are not responsible for the privacy or security of third-party websites, including the accuracy, completeness, or reliability of information found on such websites.
Information you provide in public or semi-public areas, including information shared on third-party social media platforms, may also be visible to other users of the Services or users of those third-party platforms. Our inclusion of these links does not, by itself, imply endorsement of the content, owners, or operators of those platforms unless otherwise disclosed through the Services.
The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.
If you are the parent or legal guardian of a child who has provided personal information to us, you may contact us using the contact information provided below to request its deletion.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, the personal information of individuals under 16 years of age.
Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee absolute security. Additionally, information you send to us may not be secure while in transit. We recommend that you do not use unsecured communication channels to send sensitive or confidential information.
How long we retain your personal information depends on several factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable agreements and policies.
Depending on where you live, you may have some or all of the rights listed below regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline your request as permitted by applicable law.
Right to Access or Know. You may have the right to request access to the personal information we maintain about you.
Right to Delete. You may have the right to request that we delete the personal information we maintain about you.
Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
Right to Data Portability. You may have the right to receive a copy of the personal information we maintain about you and request that we transfer it to a third party, subject to certain circumstances and exceptions.
Right to Opt Out of Sale, Sharing, or Targeted Advertising. Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information or the processing of your personal information for purposes considered “targeted advertising” under applicable privacy laws. You may submit a request by contacting us at support@eternumclub.com.
Communication Preferences. We may send you promotional emails. You can unsubscribe at any time by using the unsubscribe option included in our emails. If you unsubscribe from promotional communications, we may still send you non-promotional emails concerning your account, purchases, or orders.
If you visit our website with the Global Privacy Control opt-out preference signal enabled, we may automatically treat it as an opt-out request for the browser and device you use to visit the website, depending on where you live. If we can associate the device sending the signal with a customer account, we may also apply the opt-out request to that account.
For more information about Global Privacy Control, visit Global Privacy Control. Other than Global Privacy Control, we do not currently recognize other “Do Not Track” signals that may be sent by your browser or device.
If you live in the United Kingdom or the European Economic Area, and subject to exceptions and limitations under local law, you may have the following additional rights:
Right to Object to or Restrict Processing. You may have the right to ask us to stop or restrict our processing of your personal information for certain purposes.
Withdrawal of Consent. When we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawing your consent will not affect the lawfulness of processing carried out based on your consent before it was withdrawn.
You may exercise any of these rights where indicated through the Services or by contacting us using the contact information provided below. For information about data processed by our hosting provider, please review the Automattic Privacy Policy.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law.
Subject to applicable laws, you may designate an authorized agent to submit a request on your behalf. Before accepting a request from an agent, we may require proof that you authorized the agent to act on your behalf. We may also require you to verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.
If you have a complaint about how we process your personal information, please contact us using the contact information provided below.
Depending on where you live, you may have the right to appeal our decision by contacting us or to submit your complaint to your local data protection authority. If you live in the European Economic Area, you can find a list of the relevant data protection authorities on the European Data Protection Board’s website.
We may transfer, store, and process your personal information outside the country where you live.
If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority in the United Kingdom, as applicable, unless the information is transferred to a country determined to provide an adequate level of protection.
We may update this Privacy Policy periodically, including to reflect changes to our practices or for operational, legal, or regulatory reasons.
We will publish the revised Privacy Policy on this website, update the “Last updated” date, and provide any notice required by applicable law.
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need assistance regarding your personal information, please contact us:
Eternum Club
Email: support@horonclub.com
Address: 500 NW 102, Albuquerque, NM 87102, United States
